TRG Imaging is one of New Zealand’s largest and most professional radiology groups. They are a great team delivering clinical excellence to patients they genuinely care about.
When TRG Group decided they were going to rebrand, Toast was by their side every step of the way. With 19 clinics all with their own individual identity, TRG needed a solution that would represent them and their locations under one unified brand. We went through a range of concepts, all showcasing their services and values. The final decision for their logo incorporated the resemblance of an MRI machine as their icon, alongside a fresh, friendly colour palette containing green and neutral tones of grey. The font choice was solid, clear, and easy to read for all ages of the varied TRG client base.
The makeover then began for all of TRG’s clinics across the country. This included branding, signage and a range of key print documents to align their new look. The new appeal of TRG is that it is modern, approachable, and friendly, without compromising the professionalism of their specialised team and company.
The official launch of TRG’s latest Clinic is in May, where they will showcase their new location alongside its new vibrant branding that has brought TRG Group to life.