Services: Branding > Collateral > Signage
Medtech Global is a leading health information technology company. They offer a suit of SaaS products, ranging from advanced practice management software that enables health professionals to provide improved care, to personal health and telehealth solutions for patients.
Medtech already had an existing brand and well-established market presence, but were looking to improve their existing supporting brand elements. They approached us to help bring a softer, less clinical feel to their brand and to roll this out across all touch points.
Using their existing brand colour palette we worked with Medtech to give their brand identity a softer, more approachable feel. We designed a range of brand collateral, from business cards to office decals and stickers, which made use of these new colour combinations and supporting graphic devices. We also updated their brand guidelines to reflect these changes and to help them maintain brand consistency.
Rather than designing separate conference standards for different-sized conference venues, we designed a unique flexible conference stand for Medtech.
This clever design allows for the stand to be dismantled into three standalone sections, allowing for an adaptable cost-effective solution that looks great in any conference space.
To help distinguish the different SaaS products that Medtech offer, we developed distinct colour palettes for each product type's brand collateral. Care was taken to make sure that these new colour combinations complement the primary Medtech branding, to assure a harmonious brand identity.