Pencarrow Private Equity, established in 1993, is one of New Zealand's most experienced private equity firms. With a history of investing over $600 million in mid-sized New Zealand businesses, Pencarrow focuses on partnering with established companies that have strong management teams and a clear competitive advantage. Their portfolio includes notable companies such as Icebreaker, Seequent, and The Collective.
Recognising the need to modernise their digital presence, Pencarrow partnered with Toast Creative Digital Agency to undergo a comprehensive brand and digital transformation.
The Challenge
Pencarrow's previous website lacked the modern design and functionality required to effectively communicate their expertise and attract potential investors and partners. The challenge was to create a digital experience that reflected Pencarrow's established reputation while appealing to a contemporary audience.
The Solution
Toast approached the project with a holistic strategy encompassing branding, collateral, digital, and web development.
Branding
Toast refined Pencarrow's brand identity to align with their position as a leading private equity firm. This involved updating the logo, color palette, and typography to convey professionalism, trust, and innovation.
Collateral
Toast designed a suite of marketing materials, including pitch decks, brochures, and investor reports, ensuring consistency across all touchpoints and reinforcing Pencarrow's brand identity.
Digital Strategy
Toast developed a digital strategy that focused on user experience, content strategy, and SEO. This approach aimed to enhance online visibility and engagement with key stakeholders.
Web Development
The centerpiece of the transformation was the development of a new website. Built on the Silverstripe CMS, the website features:
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Responsive Design: Ensures optimal viewing across devices.
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Portfolio Showcase: Highlights Pencarrow's investments with detailed case studies.
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Content Management System: Allows Pencarrow's team to easily update content.
The Outcome
The new website has significantly improved Pencarrow's online presence, providing a platform that effectively communicates their expertise and showcases their portfolio. The modern design and user-friendly interface have enhanced engagement with investors and partners, reinforcing Pencarrow's position as a leader in New Zealand's private equity sector.
Conclusion
The collaboration between Pencarrow Private Equity and Toast Creative Digital Agency demonstrates the power of a comprehensive digital transformation. By aligning branding, collateral, digital strategy, and web development, Toast helped Pencarrow create a cohesive and impactful online presence that supports their business objectives and appeals to their target audience.