Sorted has been helping New Zealanders make sense of money for over 20 years. It’s one of the country’s most trusted digital tools, and a long-standing initiative of Te Ara Ahunga Ora, the government agency focused on financial wellbeing. But with rising financial pressure and growing digital expectations, the time was right for a refresh.
Not just of the platform, but the brand itself.
This year, we partnered with Te Ara Ahunga Ora to deliver a full rebrand and rebuild of Sorted.org.nz. The result is a cleaner, more modern identity that reflects the warmth, confidence and clarity the site is known for. It's built to meet the needs of today’s users and to grow with them over time.
A Shift in Feel
As an Auckland-based web development agency, we’ve worked with a range of public sector organisations, helping them design digital experiences that are clear, useful and inclusive. Sorted has always stood out for its clarity of purpose. It’s about empowerment, not judgement. That principle shaped every part of the rebrand, from voice and structure through to typography and colour.
The new identity is structured and professional, but never cold. We introduced a more expressive colour palette, softened the typography and reworked how content is presented. There’s more space to focus, more warmth in the tone and a calmer, more modern feel overall.
Built for the Moments that Matter
This was more than a facelift. It was a rethinking of how Sorted supports people in everyday life. The platform is designed to meet users wherever they are in their financial journey, whether they’re paying off debt, growing savings or planning for retirement.
We restructured the site around those real-life goals. Tools and guides are easy to find. Journeys are simpler and content is more focused. The full experience is designed to support confident action, not just provide information.
Behind the scenes, we rebuilt the platform using the latest version of SilverStripe. It’s faster, more secure and easier for the team to manage. The design system is modular and flexible, so the platform can scale and support new campaigns or content without starting from scratch each time.
Evolving a National Asset
Sorted is more than a website. It’s a public tool with national reach and a trusted presence in the lives of thousands of New Zealanders. That responsibility shaped everything we did.
We weren’t trying to reinvent. We were focused on evolving. Keeping what people trusted, improving what had become dated and ensuring the platform was ready for the future. The result is a digital experience that’s clear, inclusive and accessible, built on solid foundations.
Looking Ahead
Rebrands are not about making noise. They are about aligning form with purpose, and making sure that what people see and use reflects what the organisation stands for.
We’re proud to have supported Te Ara Ahunga Ora in this work. It’s the kind of project we care about deeply — thoughtful, people-focused web development that helps public sector tools work better for the people they serve.
If you'd like to know more about the rebrand, the ideation or our work with SilverStripe for government agencies, book in a consult and we would love to catchup with you.