Bringing Wholesale to Life with Scalable Shopify Architecture
AP Imports is a New Zealand-based importer and distributor, supplying premium products to retailers nationwide. Their business model is built on strong wholesale relationships, reliable supply, and a seamless buying experience for trade customers.
As the business grew, they needed a digital platform that could better support wholesale customers, streamline operations, and integrate with their back-office systems.
The Challenge
AP Imports required more than a standard ecommerce website. Their platform needed to:
- Support wholesale log ins with gated pricing and account-based access
- Deliver a seamless ordering experience for trade customers
- Integrate directly with Shopify and Xero for operational efficiency
- Allow for ongoing theme Shopify customisation as the business evolved
The goal was to create a scalable, user-friendly system that reflected their premium offering while simplifying internal workflows.
Shopify + Xero Integration
To reduce manual admin and improve accuracy, we integrated Shopify with Xero, enabling:
- Automated invoice syncing
- Order fufillment
- Reduced data entry and operational overhead
This connection ensures orders flow seamlessly from the website into accounting, saving time and improving reliability.
The new platform has positioned AP Imports for scalable growth, delivering a seamless wholesale ecommerce experience tailored specifically to trade customers. With secure wholesale log ins and a streamlined ordering journey, customers can quickly access the products and pricing relevant to their business, making repeat purchasing simple and efficient.
Behind the scenes, the integration between Shopify and Xero has significantly improved operational efficiency, reducing manual processes and ensuring greater accuracy across orders and financial data. This has freed up valuable time for the AP Imports team to focus on growth rather than administration.
Built on a flexible Shopify foundation, the platform is designed to evolve alongside the business, supporting ongoing theme Shopify customisation and future enhancements as their wholesale offering continues to expand.