The Challenge
As New Zealand’s polished concrete industry continued to grow, Mega Diamond Tools (MDT) saw an opportunity to do things differently. Rather than simply supplying tools and equipment, they wanted to become the go-to resource for concrete professionals, combining quality products with the expertise and support their customers needed to succeed.
To achieve this, MDT needed more than a traditional ecommerce website. They needed a digital solution that could support complex trade requirements, streamline business operations and deliver a genuinely useful experience for their customers.
The challenge was to create a platform that could grow alongside the business, bring together the right technology and position MDT as a leader in its field.
Toast developed an integrated digital ecosystem combining the ecommerce capabilities of Shopify with the flexibility of a custom Silverstripe platform.
Rather than forcing the business into a one-size-fits-all solution, we brought together the strengths of both platforms to create an experience tailored to MDT’s unique needs.
Shopify provides the foundation for ecommerce, while Silverstripe delivers the flexibility to build custom functionality and richer digital experiences beyond a standard online store.
Integrated with Cin7, the solution connects the digital experience with the systems supporting the business behind the scenes, helping streamline operations and support a more efficient way of working.
The result is a purpose-built platform that balances commercial functionality with a more interactive, informative and engaging customer experience.
Designed for the Way the Industry Works
For concrete professionals, finding the right tooling is about more than browsing a product catalogue. It's about understanding their options, choosing the right equipment and having confidence in the products they use.
We helped MDT move beyond the limitations of a conventional ecommerce experience, creating a digital presence that reflects the technical expertise behind the brand.
The combined Shopify and Silverstripe architecture provides the flexibility to deliver tailored functionality, communicate product knowledge and evolve the experience as customer needs change.
This approach positions the website as more than a sales channel. It becomes an extension of MDT's expertise, helping customers make informed decisions while reinforcing the business as a trusted industry partner.
Technology That Works Harder
Behind the experience is an integrated technology solution designed around the realities of running a specialist supply business.
By combining Shopify, Silverstripe and Cin7, we created an ecosystem that brings together ecommerce, custom functionality and business operations.
Each platform has a distinct role to play, allowing MDT to benefit from established ecommerce capabilities without compromising on the flexibility needed to differentiate its offering.
This hybrid approach demonstrates how the right technology architecture can solve more complex business challenges than a standalone website, providing a foundation that can adapt as the business grows.
The Outcome
Mega Diamond Tools has evolved from a specialist startup into a leading destination for concrete professionals in New Zealand.
Its digital platforms support this growth by combining a premium online presence with the functionality and operational foundations needed to serve a demanding trade audience.
The result is a more capable digital experience that helps MDT stand apart from traditional suppliers, strengthens its position as an industry expert and provides a platform for continued innovation.
For Toast, this project demonstrates what's possible when ecommerce, content management and business systems are brought together around a clear commercial objective.
Not just an online store. A smarter way to do business.
