Energising a Brand from the ground up
Purple Strike partnered with TOAST to break through a crowded market with an identity that grabs attention. They needed a cohesive, end-to-end look—spanning print, eye-catching retail packaging, and a high-converting website—to help them stand out on shelves and screens alike.
A bold visual identity: Built for the shelves
To build real brand recognition, the physical packaging needs to look just as great as the website. We developed a practical, high-impact design system that connects directly with everyday consumers.
- Dynamic Branding: A striking, high-energy visual identity that instantly communicates what the brand stands for.
- Standout Packaging: Retail packaging designed to pop on shelves, drive impulse buys, and look great when it arrives at a customer's door.
- Clean Collateral: Cohesive corporate stationery and marketing brochures that give the sales team professional, easy-to-read tools to close deals.
Every element was chosen for maximum durability and cost-effective impact, making sure the brand looks sharp and accessible at every customer touchpoint.
Engineered for easy shopping on Shopify
Transitioning the new Purple Strike identity into the digital space, we bypassed restrictive templates to build a fast, user-friendly online store from scratch.
