The Grange is an all-day European bar and bistro, housed at Goodside in Smales Farm, Takapuna. Much more than delectable seasonal food and beverages, the Grange offers a superb dining experience, in a distinctive light-filled venue.
We were approached by the Grange to develop a brand identity that complements their stunning venue. Key to this would be a classic logo that would be instantly recognisable to people in the area. They also asked us to develop a web solution to communicate with customers, facilitate customer bookings, and much more.
Brand identity
For the brand colours, we selected a simple black to resonate with the design theme of the Goodside architecture, along with a blue and grey that are in harmony with the soft fittings of the Grange.
Vouchers
Gift vouchers are a popular sale item for the Grange, so they wanted these to be unique and to reflect the welcoming environment of the venue. This was achieved through the use of high-quality photography of the food, beverages, and restaurant fitout, which helped to create the feeling of European culture and a friendly atmosphere.
Brand collateral
Inspired by the soft furnishings of the Grange, we designed a wide range of brand collateral, including brochures and point-of-sale displays, that evoke a relaxed and welcoming feel.
Building a flexible web solution
With an ever-changing seasonal menu, and the need to adjust marketing messages throughout the year, The Grange needed a flexible website solution that give them the power to easily update the content on their site. We built the perfect web solution for them using the SEO-friendly Silverstripe content management system.
In addition, we included online booking reservation integration to allow for seamless customer bookings, as well as integration with GiftUp! for the online sale of vouchers.
Responsive design at the forefront
Aware that many of the Grange’s customers would be accessing the website from their phone or other mobile devices, we knew that an intuitive and seamless responsive design was crucial.
We built the site to adapt beautifully across form factors, and by adopting a ‘mobile first’ approach, ensured maximum accessibility for mobile users.
