The Challenge
Auckland Radiation Oncology (ARO) is New Zealand’s premier private radiation therapy provider. While clinically world-class—housing the country’s only CyberKnife robotic system, their legacy branding felt overly rigid. TOAST was tasked with executing a brand facelift and creating high-impact creative assets that balance medical precision with empathetic, human-centric care.
We modernised ARO’s visual identity to reflect both advanced technology and warm accessibility across all physical touch-points.
Key Features Delivered
- A modernised brand identity balancing clinical excellence with human empathy.
- Impactful exterior and interior clinic signage alongside premium print collateral.
- A website creative takeover that refreshed the existing design with updated brand graphics.
- Targeted Meta and Google Display ad creatives alongside a hero landing page video asset.
Website Creative Takeover
Rather than a structural rebuild, we executed a visual brand takeover of the existing website to seamlessly inject the updated identity.
- UI Graphics Refresh: Replaced legacy web graphics and imagery with the modernised visual elements and refined colour palette.
- Visual Pathway: Injected a simplified, step-by-step visual roadmap detailing the treatment journey into the existing layout.
Video & Digital Advertising (Creative Only)
To drive patient trust and specialist referrals, we built high-performance creative assets tailored for specific digital touch-points.
- Landing Page Video: Produced the creative concept, storyboards, and art direction for a reassuring website landing page video that demystifies the clinic environment, treatment technology and patient pathways.
- Meta & Google Display Ads: Designed a premium suite of static and motion graphic ad templates for Meta and Google Display networks, focusing on expert-led care and clinical milestones.
