Developing the innovative Ute Builder

Client: Ute Master

Services: Digital


Ute Master specialise in ute accessories and commercial fitouts to create the ultimate ute setup for both private and commercial vehicles.

With products designed to suit all major ute brands from the Ford Ranger to the Mazda BT-50, they approached us with an exciting challenge: To develop a Ute Builder tool that enables users to visually build their dream setup for their own ute.

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We developed an innovative tool, called the Ute Builder, for Ute Master. This clever tool gives customers the power and freedom to create their own custom ute configuration online.

A powerful interactive visual tool

The Ute Builder is a powerful interactive visual tool that makes it easy and convenient for users to customise their own ute. Clever use of gallery hotpots allows users to easily select and add items to their virtual ute to effectively visualise their unique ute customisation.

To maximise the user experience, we employed tailored user stories to ensure users are only offered up products relevant to their specific needs, based on their personalised customisation requirements.



Added to this, we made sure the Ute Builder employs best-practice responsive design to ensure a seamless experience regardless of whether it is used on a device with a full-sized screen, or a mobile device.

In addition to helping users visualise and create their dream ute setup, the Ute Builder also ensures easy conversion to e-commerce sales, incorporating Stripe integration for seamless payment processing.

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Let's make something
beautiful together